" />

DIGITAL MARKETING FOR...

标签 2500

At Zero Gravity Marketing (ZGM), we offer in-depth digital marketing solutions  for financial businesses. Our team of marketing experts implements strategies tailor-made to your needs and goals. We immerse ourselves in your business and brand to give your company the best results possible.

ZGM’s History with Financial Services Marketing

Zero Gravity Marketing has conducted a number of marketing campaigns for financial businesses. We collaborate with you transparently and consistently in all our efforts. Our Connecticut based digital marketing agency offers the following services for financial businesses: Search Engine Optimization (SEO), Pay-Per-Click (PPC), Organic Social Media, Content Marketing,  Web Design , and Creative Operations .

Our Approach for Finance Marketing

Our SEO experts’ approach for finance companies focuses specifically on creating high-quality content. We want to ensure that we are producing EAT content (Expert, Authoritative, and Trustworthy). Our SEO team integrates information that is up-to-date with industry standards. We create geo-location pages targeting consumers in specific areas and keyword-rich tutorial blogs to establish your business as an industry leader.

In finance, the most common challenge is providing users with relevant and worthy content. Users search their questions in Google, and ZGM explores these queries to make content that answers the searches. We tailor our SEO strategies to your goals, but overall we aim to increase organic traffic, improve the backlink profile, build domain authority, decrease bounce rate, and keep users on your site longer. We are able to meet these goals by creating a detailed Google My Business profile and optimizing webpages’ meta tags and descriptions.

Our Pay-Per-Click efforts for financial services are implemented in an integrated, cross-channel approach. We conduct our paid mediia campaigns using complete audience nurturing, so we can reach all potential customers in each stage of the marketing funnel.

The strategy for PPC ads includes multiple steps that are designed to target your ideal audience. First, we analyze the top-performing competitors to compare best practices and campaigns. Then, we create a budget, objectives, and segment the target market. Our efforts are primarily focused on those who are already using financial services, such as investors. Our team creates the ads based on the target market and then publishes them. We study the key performance indicators and adjust our campaigns to reach your goals.

The goals of organic social media for financial services are building and maintaining customer relationships, highlighting the company’s purpose, and growing consumer trust. In finance, customers care less about brand identity and more about personalized service. Social media gives the perfect opportunity to share these services and experiences.

ZGM’s organic social media experts conduct a deep dive into your specific financial industry to survey the space and understand how to create success. Our organic social efforts help overcome the competition by creating content that best represents your brand and services. We lead with a strategy and allow the data to navigate after.

Our content marketing goals for financial services are based on providing the best voice to match your business. When we are introduced to your company, we become experts in your goals, services, and brand. We take this information to build engaging, informational, and meaningful content. In addition, we work closely with the SEO team to ensure frequently searched keywords are integrated seamlessly into the content.

Content builds a valuable bridge between your service and the consumer because there are countless opportunities to share your expertise. When you educate your audience, consumers will view your brand as a trustworthy, authoritative institution. We create the content that consumers are looking for. Many times, blogs are the first organic introduction to a brand, so it’s extremely important in top-of-the-funnel awareness.

Our Financial Clients Include

Forte Logo
Worth Avenue Capitol Logo
New Valley Bank & Trust Logo
GFA Federal Credit Union Logo
Evolve Logo
Capital Three Sixty Logo
GWCP Logo
Bank of England Logo
Lee & Mason Logo
Barnum Logo
Vision Financial Market Logo
SHP Financial Logo
01 03

The Blog

View All
The Importance of SEO for Insurance Brokers and Agents

The Importance of SEO for Insurance Brokers and Agents

As an insurance broker, you work hard to help your customers find policies that meet their needs and protect their financial future. To help as many people as possible, you either need to be able to find clients or give clients the ability to find you. Establishing and maintaining a robust online presence is crucial…

Read More
SEO for Financial Services: What You Need to Know

SEO for Financial Services: What You Need to Know

There’s no doubt that the financial services industry can be lucrative. However, just having a website for your business isn’t the best way to bring attention to your services. You have to engage in online advertising to stand out from the many other firms out there who do what you do. Likewise, marketing to high-net-worth…

Read More
Social Media Success: Tips for Insurance

Social Media Success: Tips for Insurance

Social media has provided businesses of all kinds with a platform to promote their products and services and create loyalty in customers. The attraction to social networks for both parties is the instant communication capabilities as well as the fun ways to create those bonds. Everything from contests to viral videos and capturing precious moments has…

Read More

ZGM Awards & Recognition

Clutch
inc5000-2021
moz logo
twp 2021
google partner